Elevator banks were completely transformed from a dark dated blue, to a bright clinical white. Each floor incorporated an inspirational quote by medical visionaries and large floor numbers flanked the elevator banks to offer a graphic moment of Rush Green.
Wayfinding solutions were developed to help navigate the building in the elevator banks and throughout the hallways.
The lobby, entrances and segues to the hospital were also carefully considered featuring brand and building idendification.
To bring the brand outside, large murels were installed over blacked out windows used for mechanicals and craft services.
The bookstore was reimagined to bring out the brand and school pride. Street-level windows provided opportunities for new materials and layering of graphics with hanging banners and translucent vinyl.
Credits
CLIENT
Rush University
AGENCY
Remedy/Motion
Scott Gundersen, VP, Design Director
Deanna Stallsmith, ECD, Copy
Carol McCarthy, Client Partner
Lameis Dromgoole, Account Director
Collin Koetz, Senior Designer
John Masuga, Designer
Printer/Installer: Colorphonic