The Private Bank Annual Report

The Private Bank Annual Report

Design / Art direction / Photo direction

A cornerstone of The Private Bank’s business is its customized lending and financial solutions for commercial and small business. Each year The Private Bank tells its story through these relationships.

The theme for 2014 was Passion. A concept reinforced by the art direction —

real employees on both sides of the handshake standing proudly for the trust they’ve built and work they do. And nothing says passion quite like the detail of the bank’s historic Art Deco building in Chicago’s downtown Loop.


Client: The Private Bank | Agency: Simple Truth
Team: Susan Bennett, Creative Director + Scott Gundersen, Senior Designer and Art Director + Luke Trayser, Copywriter
Photography: Jim Luning

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