Beacon Academy

Beacon Academy

Identity development / Business papers / Brand support

A new Chicago-area private high school, with a twist. Beacon Academy is Chicago’s first Montessori high school.

The school began with a small but tenacious group, a big idea and the wholehearted support to make it happen. With a building and architect already in place, the only thing they were missing was a strong identity.

The client couldn’t be happier. Before long I started seeing the logo as bumper stickers on cars in my neighborhood. And in recent news, the school has grown out of its building and is relocating to accommodate more students.

IN COLLABORATION WITH

Client: Beacon Academy | Agency: Simple Truth
Team: Susan Bennett, Creative director + Scott Gundersen, Senior Designer

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