Avalon Communities

Avalon Communities

Brand and identity development / Website / Brand guidelines / Move-in materials / Business papers / Collateral templates

AvalonBay, a leader in apartment living, adopted a marketing strategy aimed at differentiating properties based on market segments. It began with the development of three unique brands, one of which was Avalon.

Avalon is considered to be the higher-end of its communities. It took meeting that appeal with simplicity, precision and confidence in the design of the brand. What makes it work?

A smart, clear voice: Live Up. Elegant typography: Utopia left aligned. Lifestyle and property photography: You’d love it here.

In addition to the brand work, creative included a full suite of print, digital and environmental collateral from back-office to move-in day—complete with a website design and the launch of its newest Manhattan property, Avalon West Chelsea.


Client: AvalonBay Communities Inc. | Agency: Simple Truth
Team: Mark Drozd, Client Partner and Executive Creative Director + Kim Terzis, Creative Director +
Scott Gundersen, Senior Designer + Anthony Zinni, Senior Designer

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