The Well of Mercy
Brand and Identity development / Business papers / Brand guidelines / Social media tips / Fact sheet
Mary Zeien founded the nonprofit The Well of Mercy in early 2010 with her life savings. Her dream was to provide a safe place for single mothers with no place to go. Zeien’s experience as a social worker combined with on site counseling, career mentoring, and a built-in support system made The Well an instant success.
Zeien reached out to EPIC in the summer of 2015 for help refreshing communications in both visuals and voice.
Our EPIC rally team came together from a variety of agencies and backgrounds. We set out to build a brand foundation worthy of the tremendous community, goodwill and positivity that has graduated through The Well — and always from 6-9pm. The outcome? Let’s just say tears and hugs. It was a rewarding experience on all sides.
IN COLLABORATION WITH
Client: Mary Zeien, The Well of Mercy | Catalyst: EPIC
Team: Chris Cacci, Creative director + Scott Gundersen, Senior Designer + Mara Russo, Designer +
Julie VanDeWeghe, Copywriter + Alyssa Lencioni, Account Services